Startup Intelligence Engine
What if your idea became a startup?
Describe it in your own words. SIE helps you model it, test your assumptions, and improve the idea — before you build anything.
Free to start. No credit card. Your idea stays yours.
Never built a startup before? We’ll teach you.
Every idea gets modeled across six categories
Market Potential
How big is the opportunity, really?
Problem & Solution
Is the problem real, and does the solution fit?
Founder Readiness
What relevant experience do you bring?
Reaching Customers
Can you actually reach these customers?
Economic Potential
Could this become a real business?
Validation
What evidence backs up your assumptions?
Where do you want to start?
I have an idea
Explore an Idea
Model something you're considering and determine what would make it stronger — before you build anything.
Start buildingI'm building a startup
Work on My Startup
Continue validating, building, fundraising, and improving a startup you're actually pursuing.
My startupsI want SIE to evaluate a company
Analyze a Company
Build an evidence-based Startup Profile from a company's website, pitch deck, or public information.
AnalyzeHave a pitch deck instead? Get it reviewed →
From idea to startup
SIE stays useful at every point along the way — not a checklist to complete in order, but a set of capabilities you return to as your venture evolves.
Shape an idea
Describe it in your own words. SIE structures it into a venture model you can correct.
Model & validate — as many times as it takes
Test assumptions, run what-if scenarios, and revisit your model as often as you learn something new. This isn't a one-time step.
Build & keep learning
Track real progress as you execute. Building and validating aren't sequential — most founders do both at once, continuously.
Fundraise when it's relevant to you
Model SAFEs, priced rounds, and dilution whenever you're actually considering raising — optional, and not every founder needs it.
Change the assumptions. See how the model changes.
Building your idea lets you test what-if scenarios on your own model — here’s the kind of thinking it’s built for.
“What happens if I get 10 customer interviews?”
“What if I charge $49/month instead of $19?”
“What if I target SMBs instead of enterprise?”
“What if I find 3 design partners first?”
Change the assumptions · See how the model changes · Learn what to do next
Think you have the best startup idea?
Build it. Model it. Challenge your assumptions. Whether you’re a student, in a startup competition, going through an accelerator, or just testing an idea on your own — SIE gives you a real starting point.
Imagination and evidence are not the same thing
Modeled ideas
When you build an idea, SIE reasons from your assumptions — not observed evidence. It’s a tool for thinking, never presented as a real company’s score.
Real startups
When SIE analyzes an actual company, it builds structured startup intelligence from real evidence — public information, pitch decks, and company data.