Learn how to build your startup
Short, practical guides for each stage of building a company — written for someone who's never done this before.
Start
Model
Build
MVP (Minimum Viable Product)
How to build the smallest thing that actually tests your idea.
6 min read
Pricing & Willingness-to-Pay
How to find out whether people will actually pay — not just say they would.
6 min read
Early Traction & First Customers
How to move from validation into repeatable early customer acquisition.
7 min read
Go-to-Market
How you'll actually get your first customers, and then more of them.
6 min read
Hiring & Team
How to think about building your founding and early team.
6 min read
Pitch
Fundraise
Fundraising
How startup fundraising actually works, in plain terms.
8 min read
Cap Table & Dilution
Ownership, dilution, and the basic terms behind a raise, in plain language.
9 min read
Company Formation
The basics of legally forming a startup, in plain language.
6 min read
How VCs Evaluate Startups
A plain-language look at how venture investors actually think.
7 min read